Back in January, I wrote about the nation branding campaign of China in Time Square of NYC. In the article I talked about the possible conflict between China’s current branding strategy and the government’s integrity.
China’s recent diplomacy contradicts its endeavor to re-brand itself with soft-power. It proves that their branding campaign lacks transparency and truthfulness. While China tries to appear to be open, inviting, and friendly on the global stage, its government continues to keep its odd criteria of censorship on the Internet and speech, human rights on its people, and foreign policy on its neighbors. With these negative attributes, the new image China wants to promote is never attainable.
Below is the link to an article from Human Rights Watch. Australian Prime Minister Gillard expresses her concern over the serious human rights problems in China as she visits the country.