If we define branding as the process of creating a unique name and image of a product in the minds of people, North Korea may have the best nation branding strategies (IN THEIR OWN WAY).
However, having a powerful brand does not imply that the brand is good. North Korea’s brand is powerful because almost everyone associates the country with extremely negative attributes such as poverty, nuclear weapons, lack of human rights, military government, and an insane leader.
To make it short, North Korea has a powerful and bad brand. Being widely known as a nation does not mean it has a good brand just like the way really really bad manufactured products are.